Document text
SPONSORSHIP PROPOSAL
[YOUR ORGANIZATION / EVENT NAME] · prepared for [SPONSOR COMPANY]
Proposed investment: [AMOUNT]
Event / property [YOUR ORGANIZATION / EVENT NAME]
Date and place [DATE · VENUE · CITY, STATE]
Prepared for [SPONSOR — CONTACT NAME, TITLE]
Prepared by [YOUR NAME · EMAIL · PHONE]
Recommended package [PACKAGE — PRICE]
Reply by [DATE]
1. Why we are writing to you
[ONE PARAGRAPH: WHY THIS SPONSOR, WHY THIS AUDIENCE, WHY NOW. MENTION A SHARED CUSTOMER, VALUE OR GOAL.]
2. Who we are
[WHAT YOU DO, SINCE WHEN, WHO RUNS IT, WHAT MAKES IT CREDIBLE — 3 OR 4 LINES.]
3. Audience — evidence, not guesses
Measure Figure Source
Expected attendance / reach [NUMBER] [HOW YOU KNOW]
Email list [SUBSCRIBERS · OPEN RATE] [PLATFORM, PERIOD]
Social [FOLLOWERS · ENGAGEMENT] [PLATFORM, PERIOD]
Geography [SHARE NEAR THE EVENT] [DATA SOURCE]
Profile [AGE / INTERESTS / HOUSEHOLD] [SURVEY OR DATA]
Only include figures you can show on request. Forecasts are labeled as forecasts.
4. Sponsorship packages
Package Price Available What the sponsor gets How we measure
Community $2,500 6 Logo on website and map · 2 social posts · 10×10 booth Link clicks · booth scans
Partner $7,500 3 Community + dedicated email feature · stage mention · 20 VIP passes Clicks · scans · email opens
Presenting $15,000 1 Partner + "presented by" naming line · category exclusivity · main-stage banner Full post-event report
Custom add-ons from $1,000 — Kids zone, water station, volunteer T-shirts, photo booth Agreed per add-on
Recommended for you: [PACKAGE] at [PRICE], because [REASON].
5. Deliverables and timeline
When What happens Owner
On signing Logo and copy received; announcement post scheduled Sponsor · Organizer
8 weeks before Website and map placement live; email feature sent Organizer
2 weeks before Booth plan, passes and stage script confirmed Organizer
Event day Booth, banner, stage mention; photos taken Both
2 weeks after Report: attendance, clicks, scans, photos, survey results Organizer
6. Terms to confirm in the sponsorship agreement
Exact deliverables, quantities, channels and approval deadlines.
Payment schedule (e.g. 50% on signing, 50% 30 days before the event), taxes and invoicing.
Cancellation, postponement and force majeure: refund or make-good options.
Category exclusivity and conflicts with other sponsors.
Use of names, logos, photos and attendee data; privacy and opt-in rules.
Sponsored social posts and endorsements clearly disclosed (FTC Endorsement Guides, 16 CFR Part 255).
Measurement method; no guarantee of sales, leads or renewal.
7. Next step
If [RECOMMENDED PACKAGE] fits your goals, reply by the date above and we will send the agreement and invoice. Happy to adjust the package — a 15-minute call is enough. [NAME · EMAIL · PHONE]
Template for planning a sponsorship request; not legal or tax advice. Organizations, audiences, prices and results in examples are fictional. Verify every metric before sending and put final terms in a signed agreement.