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Slide 1
Mood Board
[Project name] — the look and feel in pictures, colours, type and words. Share it before anyone designs a thing.
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Edit the text in [brackets]. Use your own photos or ones you have the right to use.
Slide 2
[Project]: the feeling
Click to add picture [The one image that says it best]
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Insert → Picture, then send the grey box to the back or delete it. Crop pictures to fill each frame.
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Slide 3
References
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[1. What to take from this: light, texture, layout]
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[2. What to take from this: light, texture, layout]
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[3. What to take from this: light, texture, layout]
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[4. What to take from this: light, texture, layout]
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[5. What to take from this: light, texture, layout]
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[6. What to take from this: light, texture, layout]
Write under each picture what you like about it, so others see the same thing you do.
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Slide 4
Colour palette
[Main colour]
#6D2E46 · about 60%
[Second colour]
#A26769 · about 20%
[Soft colour]
#D5B9B2 · about 10%
[Contrast colour]
#5F7470 · about 5%
[Text colour]
#1E1B22 · about 5%
How to use: one main colour for most of the surface, a second for accents, a soft one for backgrounds, and a contrast colour only for what must stand out. Check text on each colour is easy to read.
Click a swatch → Shape Fill → More Colours to set your own. Update the code under it.
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Slide 5
Type and keywords
Headline font
[Aa — A big idea in a few words]
[Font name, weight]
Body font
[A paragraph in the body font, so you can judge how a page of text will feel: calm or loud, light or heavy, formal or friendly.]
[Font name, size]
Keywords
[warm]
[handmade]
[quiet]
[honest]
[local]
[light]
It feels like
[a Sunday market · a letter by hand]
It is not
[cold · corporate · neon]
Replace the sample words with your own. Three to six keywords are enough.
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