Document text
Slide 1
Lean Canvas and Business Model Canvas
Two one-page plans for a new business or product. Fill in the blocks in the numbered order, then test the riskiest assumption first.
Edit the text in [brackets]. Slide 4 is a worked example of a fictional business.
Slide 2
Lean Canvas: [Product name]
[Version 1 · date]
2
Problem
[Top 1–3 problems your customers have] Existing alternatives: [how they solve it today]
4
Solution
[Top 3 features that solve the problems]
8
Key Metrics
[The few numbers that show it works]
3
Unique Value Proposition
[One clear message: why you are different and worth attention] High-level concept: [X for Y]
9
Unfair Advantage
[What cannot be easily copied or bought]
5
Channels
[Your path to customers]
1
Customer Segments
[Target customers and users] Early adopters: [who feels the problem most]
7
Cost Structure
[Customer acquisition costs · distribution · hosting · people]
6
Revenue Streams
[Revenue model · price · lifetime value · gross margin]
Numbers show the order to fill in. Lean Canvas is adapted from the Business Model Canvas by Ash Maurya, CC BY-SA 3.0.
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Slide 3
Business Model Canvas: [Company name]
[Version 1 · date]
Key Partners
[Who helps you: suppliers, partners, alliances]
Key Activities
[What you must do well every day]
Key Resources
[People, money, technology, brand you need]
Value Propositions
[What value you deliver and which problem you solve for each segment]
Customer Relationships
[Self-service, personal help, community]
Channels
[How customers find, buy and get support]
Customer Segments
[For whom you create value; your most important customers]
Cost Structure
[The most important costs; fixed and variable]
Revenue Streams
[What customers pay for, how and how much]
Business Model Canvas by Strategyzer AG, CC BY-SA 3.0 (strategyzer.com).
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Slide 4
Example: Mobile bike repair van
EXAMPLE · fictional
2
Problem
Commuters lose a day when the bike breaks Shops have a 1–2 week queue Alternatives: fix it yourself, take a taxi
4
Solution
Repair at home or work Book a slot online Fixed prices up front
8
Key Metrics
Bookings per week Repeat customers Repairs per van per day
3
Unique Value Proposition
Your bike fixed where you are, the same day. Concept: a house call for bikes
9
Unfair Advantage
Contracts with three large office parks
5
Channels
Office notice boards Cycling clubs Neighbourhood chats
1
Customer Segments
Commuters in the city centre Early adopters: e-bike riders who cannot carry the bike to a shop
7
Cost Structure
Van lease · parts · two mechanics · booking site · fuel
6
Revenue Streams
Fixed-price repairs · yearly service plan for offices
A made-up business to show the level of detail. Replace it with your own, or delete this slide.
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Slide 5
Test the riskiest assumption first
1
Mark the risk
Circle the block you are least sure about. Usually it is Problem or Customer Segments.
2
Write the test
[We believe that … We will know we are right when … within … days.]
3
Talk to 10 people
Ask about their last time with the problem, not about your idea.
4
Update the canvas
Save a new version with the date. Keep the old one to see what you learned.
Edit step 2 and the test log with your own assumption.
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